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Steve Johnston - 18 Sep, 2026
What 25 Years in Real Estate Taught Me About Sellers Who Regret Their Agent Choice
Twenty-five years in this industry means I've had a lot of conversations with sellers after the fact — after closing, sometimes months or years later, reflecting on how their sale actually went. The pattern in what they regret is remarkably consistent, and almost none of it is about the outcome they think they'll worry about most going in. Short answer: Sellers most commonly regret choosing a ...
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Research Team - 17 Sep, 2026
Mortgage Rates Hit 7.24%: What Sellers Should Know
The Federal Reserve just delivered its first rate hike in three years, and mortgage rates followed the broader trend that's been building for months. For sellers, the headline number matters less than ...
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Steve Johnston - 11 Sep, 2026
The Hidden Cost of a Slow Listing Agent Response Time
I've watched a lot of home sales unravel slowly, one delayed response at a time, and I want to be direct about something the industry doesn't talk about enough: a slow-responding agent isn't just a mi ...
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Steve Johnston - 07 Sep, 2026
Why I Don't Trust "Top Agent" Rankings — and What I Check Instead
I've spent 25 years in this industry, and I can tell you plainly: a "Top Agent" badge on a website or a "5-star, top-rated" label in an ad tells you almost nothing reliable about whether that agent wi ...
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Research Team - 06 Sep, 2026
What Happens If Your Buyer Backs Out After Contract?
Getting a signed contract feels like the hard part is over — until a buyer backs out and you're suddenly back at square one, wondering what happens next and whether you have any real recourse. The ans ...